Last Updated on April 24, 2008 by Paulette Brown-Hinds
The West Coast Black Publishers Association held their quarterly meeting at the Pasadena Hilton on April 10, 2008. The organization is composed of 24 African American newspaper publishers from six western states including Arizona, California, Nevada, Colorado, Oregon and Washington and was organized in 1971 to bring Black publishers together at a time when they were excluded from other newspaper organizations.
Herb Hudson, founder of the popular restaurant chain, Roscoe’s Chicken ‘N Waffles, spoke on the trials of getting his company off the ground. Hudson highlighted the launching of his national campaign for Pit Bull energy drink and Pit Bull energy bars. The drink is the brainchild of Hudson’s Hip Hop Beverage Company and has developed a sugar free product which is safe for diabetics. It is the only Black-owned beverage production company in the nation.
WCBPA will celebrate 37 years at its 25th Annual Conference scheduled for Las Vegas, Nevada in October, 2008. It is a trade association with a mission of advancing the cause of the Black Press in the western United States and to provide regional and national corporate advertisers with a vehicle for the effective marketing of their products and services to the Black community.
Member papers include the Riverside Black Voice, Precinct Reporter, Tri-County Bulletin, The Los Angeles Sentinel, Los Angeles Watts Times, The Bakersfield News Observer, Arizona Informant, California Advocate, Tri County Sentry, The Sun Reporter, Herald Dispatch, The Facts, Seattle Medium, Tacoma True Citizen, Post News Group, The Skanner Portland, The Skanner Seattle, Sacramento Observer, Las Vegas Sentinel Voice, San Diego Voice and Viewpoint, The Globe Newspaper Group, Inglewood Today, San Francisco Bay View, Portland Observer, Denver Weekly, and The Pasadena/San Gabriel Valley Journal.
Officers are President Joe C. Hopkins, Pasadena San Gabriel Valley Journal; 2nd Vice President Cloves Campbell Jr., Arizona Informant; Secretary Eleanor Boswell Raine, Globe Newspaper Group; and Treasurer Hardy Brown, Riverside Black Voice News.
Advertisers may utilize the opportunity to participate in this year’s conference, and sponsors can assist the organization in accomplishing their goals through the annual conference. Those interested are invited to contact the offices of Alescia Buford, Public Relations representative for the group at 818.995.6545. Events planned for the conference include trade industry workshops, Youth Day, Black Church/Black Press Day, and an Awards Banquet.